Affiliate Marketing Video Ads
Mar 5th, 2008 by GaryM
Did other RMAMA folks attend any of the video marketing related sessions at Affiliate Summit in Vegas? I did, and I was pleasantly surprised to see all the interest, successful case studies and general hype around the idea of retailers providing Affiliate video ads. We at AvantLink had been developing and testing a video ad distribution system for merchants and Affiliates for a while. We were ready to roll it out, so our plan was to announce the launch of our Video Ad Tool (VAT) during Affiliate Summit. The fact that we got there and saw that there were a few sessions dedicated to video creative was an added bonus!
At any rate, yep. I think we may have cost per sale’s first network integrated video tool, that’s a free value-add for both Affiliates and merchants, BTW.
Great response so far. One merchant added 22 videos on the first full day the tool was live, and another is considering distributing short product-level video campaigns with their datafeed. Below is a great example of a video ad the Backcountry Affiliate program had available for Affiliates with this tool launch:
Feel free to contact AvantLink if you have any questions, but it’s pretty straight forward. Merchants upload a video clip and Affiliates simply paste a JavaScript on their sites/pages. From a PRWeb distribution that just hit today:
The AvantLink Affiliate network announced recently the release of their Video Ad Tool (VAT), the first network-integrated tool of its kind available in the Affiliate space. Until now, merchants and Affiliates had to work with third party providers for a video marketing solution. This is yet another example of AvantLink’s progressive technology agenda, and commitment to providing cutting-edge marketing tools and data for Affiliate professionals.
Read the entire article at PRWeb.com:
AvantLink Introduces Video Advertising Tool for Affiliates
